Start with the business, not the logo.

A useful brief begins with what you are building and why it matters. Tell your design partner what you sell, who it is for, and what you want to change. You do not need a polished presentation. A clear conversation is a good place to begin.

Tell us who you want to reach.

Describe the people you want to buy from you. What matters to them? What are they choosing between? What might stop them from trying your product? Specific examples help more than a broad audience label.

Share the problem you want design to solve.

Maybe your business has grown but your identity has not. Maybe your packaging gets lost on the shelf. Or perhaps you are launching something new and need a clear starting point. Naming the problem helps us decide what the design needs to do.

Show references, and explain why.

References are useful when they come with a reason. You might like the clarity of one brand, the colour of another, or the way a website presents its work. Sharing what you respond to helps us understand your expectations without borrowing someone else’s identity.

Be clear about the practical things.

Your budget, launch date, decision makers, and required deliverables all affect the plan. Being open about them early lets us shape a realistic scope. If a deadline is fixed, tell us what must be ready first and what can follow.

Leave room for a better answer.

You bring knowledge of your business. Your creative partner brings another perspective. A strong brief gives both enough direction to work together, while leaving space for an idea you may not have considered yet.

Thinking about your next project? Let’s give it a clear starting point.

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